It’s no secret that East London plays host some of the freshest and most inventive shopping destinations in London. With its cult stores (many of which are now tourist destinations) and the ever-rotating mix of pop-up shops, it’s easy to see why this dynamic area is such a draw. We’ve pinned down the top 15 shopping hot-spots in the area.
1. The Goodhood Store
Established in 2007, The Goodhood Store is a multi-brand boutique with a truly curatorial approach. Once a hidden gem to locals, it is now a thriving business stocking over 200 brands and has a strong online presence. Rather than using fashion trends as their guide, the Goodhood team makes sure each product fits with their ethos of an effortless lifestyle and modern approach to luxury. It’s a must for anyone with a discerning approach to style.
151 Curtain Road, London EC2A 3QE
2. House of Hackney
Originally born from a desire to “take the beige out of interiors” and “rage against the minimalist machine”, House of Hackey was founded by Javvy M Royle and Frieda Gormley in 2011 and is famous for its signature floral, botanical and animal prints. The brand “pours the energy of the capital” into its collections, drawing on London’s rich history in architecture and textiles as well as subcultures. The Shoreditch High Street showroom is the ultimate way to discover the brand, from the fashion collection and stationery, to fabric and wallpaper samples.
131 Shoreditch High Street, London E1 6JE
3. Rachel Entwistle Jewellery
Independent jewellery designer Rachel Entwistle counts FKA Twigs, Florence Welch and Keira Knightley as customers. Her collections are inspired by the very personal and symbolic relationship we have with jewellery, and take cues from history, anthropology and mythology. The London store is home to a team of in-house jewellers and is the perfect place to discover the whole range, as well as occasional one-off pieces.
5a Club Row, London E1 6JX
4. AIDA Shoreditch
Founded by four sisters and sweetly named for their nan, the AIDA boutique is all about creating an environment that can host community and charitable collaborations, as well as being a destination for independent brands you may not have discovered yet. In addition to curating fresh finds in clothing and lifestyle, AIDA has its own coffee shop, with flat whites, fresh smoothies and juices to keep energy levels high.
133 Shoreditch High Street, London E1 6JE
Long admired for its progressive approach, the LN-CC concept store is home to an avant-garde curation of clothing, books and music. Luxury labels such as Helmut Lang, Maison Margiela, Rick Owens and Off-White are no strangers to the Dalston institution, which is part art installation, part record shop, part library. If you only swing by to experience the retail space’s cutting-edge layout, the trip to E8 will be well worth the effort.
The Basement, 18-24 Shacklewell Lane, London E8 2EZ
6. Luna & Curious
Luna & Curious is nestled just off Shoreditch’s picturesque Arnold Circus and considers itself a department store in miniature. The boutique proudly stocks pieces made by local artists and up-and-coming designers, showcasing the high quality craftsmanship of their creations. Luna & Curious is also an advocate of British design, and is a must-visit for quirky, unique purchases.
24-26 Calvert Avenue, London E2 7JP
7. Nelly Duff
Opened in 2006, Nelly Duff has become one of East London’s most celebrated galleries for street, tattoo and graphic art. Situated on Shoreditch’s much-loved Columbia Road, Nelly Duff supports local artists as well as exhibiting original pieces by emerging international artists. The very name, ‘Nelly Duff’ is cockney slang for ‘life’.
156 Columbia Road, London E2 7RG
8. Donlon Books
Independent bookstores turn to Donlon Books for inspiration, owing to its extensive range of books and periodicals covering a variety of subjects. Donlon Books’ hand-picked titles are often hard to find and cover topics such as music, art and photography as well as philosophy, esoterica, and even erotica. Be sure to head to the Broadway Market store for one of its many book readings; it’ll be a weekend afternoon well spent.
77 Broadway Market, London E8 4PH
9. Labour and Wait
If you’ve ever wondered where the trend for retro utilitarian homeware came from, Labour and Wait on Redchurch Street provides the answer. Household goods are this shop’s forte – think enameled mugs and kettles, wooden paint brushes and aprons – but there is also a good edit of classic clothes like Breton tops, smocks and chore jackets.
85 Redchurch Street, London E2 7DJ
10. L.F. Markey
The ultimate womenswear brand for anyone that loves utility, L.F. Markey was founded by Louise Markey, who worked at Burberry and is a Central Saint Martins graduate. Boilersuits, chore jackets, dungarees, work pants and jeans are brand signatures, inspired by Louise’s love of bleus de travail and artist’s smocks. Visit the bright and colorful Dalston Lane store to experience the full collection.
58 Dalston Lane, London E8 3AH
Photo by Tomas Anton Escobar on Unsplash