Where to Buy Ethical and Sustainable Fashion Brands in the UK

We’re all becoming more aware of how our choices and shopping habits might have a negative impact on the environment. Fast fashion is increasingly understood as harmful and sustainable fashion is a hot topic.

But it’s not always easy to source your wardrobe from ethical fashion brands. Especially if you’re used to shopping online from the likes of ASOS that offer a one-stop-shop for hundreds of different brands and thousands of clothing items.

While of course you can shop directly on the brand websites, sometimes you want the fashion boutique experience when you’re shopping online. These 5 sites offer a curated selection of sustainable fashion brands in one place so you can shop guilt-free.

1. Wearth London

Online marketplace Wearth was founded in 2017 and now represents over 200 UK eco-friendly and ethical brands. The collection is hand-curated, vegan, and cruelty free, and includes beauty products, homewares, and furniture as well as fashion and accessories.

As well as shopping for fashion from the standard categories of men’s and women’s tops, bottoms, outfits, underwear, swimwear, and accessories, you can also shop by values including organic, recycled materials, made in the UK, and handmade.

Brands offered by Wearth include Salt, Blonde Gone Rogue, Leiho, Mangata London, Stidston Studio, and Zola Amour


2. Zalando

Zalando is one of the largest online shopping platforms in Europe and they stock over 2,500 brands. As well as stocking well-known big name fashion brands, they also have a sustainable section, which lists sustainable clothing, shoes and accessories from their brand partners.

Sustainable brands featured at Zalando include Anna Field, Samsøe Samsøe, Fillippa K, Nudie Jeans, and adidas Clean Classics. You can also search for products anywhere on the website and use the sustainable filter option to find products that are made ethically with minimal environmental impact or use the vegan filter when browsing shoes.

Zalando also uses recycled materials for packaging and offers customers the option to carbon offset any purchases they make.


3. Brothers We Stand

Brothers We Stand is a collection of curated sustainable menswear that requires brands to demonstrate a transparent supply chain, ethical labour standards, and a positive social or environmental impact.

The selection includes t-shirts, shirts, sportswear, knitwear, underwear, denim, and accessories, with loungewear, vegan, and basics edits. Every item on the site has information detailing its impact.

Brands on offer include Idioma, Knowledge Cotton Apparel, Level Collective, MUD Jeans, and Silverstick. Brothers We stand also produces their own collection of organic basics and logo t-shirts.


4. Antibad

Antibad is a curated online shop for vintage and new labels that offers a wide range of clothing, swimwear, lingerie, shoes, and accessories in categories that include vegan, organic, upcycled, and artisan.

Brands include Mara Hoffman, Mud jeans, Ethletic, Happy Haus, Bug Clothing, and Diarte, as well as a selection of curated Italian vintage clothing.

All Antibad orders include free carbon neutral delivery within the UK and are shipped in recycled packaging


5. More This

More this is a directory of curated brands that are “doing good” and align with the values of the More This team. These values include fair trade, handmade, made to last, charitable, organic, recycled, vegan, and minimal waste.

The directory includes men’s and women’s clothing, vintage, swimwear, sleepwear, footwear, knitwear, denim, and accessories. There’s also a selection of homewares, skincare,

Fashion brands included in the More This directory include Aardes, Birdsong, Mara Hoffman, The Nude Label, Ren London, Finisterre, and Veja

As More This is a directory, not a marketplace or ecommerce site, they link directly to the products and brands rather than you being able to shop directly on the site. But the More This blog curates products in posts such as the “staycation edit”, offers detailed brand profiles, and gives tips on subjects such as vintage shopping and how to spot greenwashing.


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