Top 10 East London Shopping Destinations

It’s no secret that East London plays host some of the freshest and most inventive shopping destinations in London. With its cult stores (many of which are now tourist destinations) and the ever-rotating mix of pop-up shops, it’s easy to see why this dynamic area is such a draw. We’ve pinned down the top 15 shopping hot-spots in the area.


1. The Goodhood Store

Established in 2007, The Goodhood Store is a multi-brand boutique with a truly curatorial approach. Once a hidden gem to locals, it is now a thriving business stocking over 200 brands and has a strong online presence. Rather than using fashion trends as their guide, the Goodhood team makes sure each product fits with their ethos of an effortless lifestyle and modern approach to luxury. It’s a must for anyone with a discerning approach to style.

151 Curtain Road, London EC2A 3QE


2. House of Hackney

Originally born from a desire to “take the beige out of interiors” and “rage against the minimalist machine”, House of Hackey was founded by Javvy M Royle and Frieda Gormley in 2011 and is famous for its signature floral, botanical and animal prints. The brand “pours the energy of the capital” into its collections, drawing on London’s rich history in architecture and textiles as well as subcultures. The Shoreditch High Street showroom is the ultimate way to discover the brand, from the fashion collection and stationery, to fabric and wallpaper samples.

131 Shoreditch High Street, London E1 6JE


3. Rachel Entwistle Jewellery

Independent jewellery designer Rachel Entwistle counts FKA Twigs, Florence Welch and Keira Knightley as customers. Her collections are inspired by the very personal and symbolic relationship we have with jewellery, and take cues from history, anthropology and mythology. The London store is home to a team of in-house jewellers and is the perfect place to discover the whole range, as well as occasional one-off pieces.

5a Club Row, London E1 6JX


4. AIDA Shoreditch

Founded by four sisters and sweetly named for their nan, the AIDA boutique is all about creating an environment that can host community and charitable collaborations, as well as being a destination for independent brands you may not have discovered yet. In addition to curating fresh finds in clothing and lifestyle, AIDA has its own coffee shop, with flat whites, fresh smoothies and juices to keep energy levels high.

133 Shoreditch High Street, London E1 6JE


5. LN-CC

Long admired for its progressive approach, the LN-CC concept store is home to an avant-garde curation of clothing, books and music. Luxury labels such as Helmut Lang, Maison Margiela, Rick Owens and Off-White are no strangers to the Dalston institution, which is part art installation, part record shop, part library. If you only swing by to experience the retail space’s cutting-edge layout, the trip to E8 will be well worth the effort.

The Basement, 18-24 Shacklewell Lane, London E8 2EZ


6. Luna & Curious

Luna & Curious is nestled just off Shoreditch’s picturesque Arnold Circus and considers itself a department store in miniature. The boutique proudly stocks pieces made by local artists and up-and-coming designers, showcasing the high quality craftsmanship of their creations. Luna & Curious is also an advocate of British design, and is a must-visit for quirky, unique purchases.

24-26 Calvert Avenue, London E2 7JP


7. Nelly Duff

Opened in 2006, Nelly Duff has become one of East London’s most celebrated galleries for street, tattoo and graphic art. Situated on Shoreditch’s much-loved Columbia Road, Nelly Duff supports local artists as well as exhibiting original pieces by emerging international artists. The very name, ‘Nelly Duff’ is cockney slang for ‘life’.

156 Columbia Road, London E2 7RG


8. Donlon Books

Independent bookstores turn to Donlon Books for inspiration, owing to its extensive range of books and periodicals covering a variety of subjects. Donlon Books’ hand-picked titles are often hard to find and cover topics such as music, art and photography as well as philosophy, esoterica, and even erotica. Be sure to head to the Broadway Market store for one of its many book readings; it’ll be a weekend afternoon well spent.

77 Broadway Market, London E8 4PH


9. Labour and Wait

If you’ve ever wondered where the trend for retro utilitarian homeware came from, Labour and Wait on Redchurch Street provides the answer. Household goods are this shop’s forte – think enameled mugs and kettles, wooden paint brushes and aprons – but there is also a good edit of classic clothes like Breton tops, smocks and chore jackets.

85 Redchurch Street, London E2 7DJ


10. L.F. Markey

The ultimate womenswear brand for anyone that loves utility, L.F. Markey was founded by Louise Markey, who worked at Burberry and is a Central Saint Martins graduate. Boilersuits, chore jackets, dungarees, work pants and jeans are brand signatures, inspired by Louise’s love of bleus de travail and artist’s smocks. Visit the bright and colorful Dalston Lane store to experience the full collection.

58 Dalston Lane, London E8 3AH


Photo by Tomas Anton Escobar on Unsplash


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How to Become a Fashion Stylist

The world of styling is competitive but for those who make it, it can be an exciting and creative career path. Here’s our guide on ‘how to become a fashion stylist’ for a head start towards your dream job.


1. Find out what kind of stylist you’d like to be

There are many different types of fashion stylists. Some help create photoshoots for magazines and brands, some dress celebrities and some work as personal shoppers for everyday people. Research what is required for each job and consider how you could best use your skills.


2. Assist a stylist

The best way to gain experience as a fashion stylist is to assist an experienced stylist. Internships are a great way in and if you make yourself indispensable, you can get invited back as a paid assistant. Write to some of your favourite stylists to ask if they have any opportunities to gain experience with them.


3. Enrol on a course

It’s not vital to study to become a fashion stylist but it can give you a good introduction to the job and teach you important skills. Take a look at our top 10 fashion stylist courses in London for some of the best available options.


4. Follow trends

It’s an important part of a fashion stylist’s role to stay on top of trends for the season. It will help inspire photoshoots and advise clients. Create mood boards for the key trends you spot each season to create a picture of the season. This is also a good way to practice for when you will need to create mood boards for clients and can be a good thing to show senior stylists when applying for work experience.


5. Build up your contacts with photographers

Fashion stylists rarely work in isolation. A big part of the job is building contacts and forming strong collaborations with other professionals including art directors, makeup artists, hair stylists, nail technicians and especially photographers. Attend industry events and join networking groups to find talented photographers who have a similar vision to you and nurture that relationship so that your careers can grow together.


6. Organise a test shoot

One of the most important things you’ll need to become a fashion stylist is a portfolio. It’s important to show how creative you can be, as well as how you can work for commercial clients so aim to get a good variety. Once you’ve met some other like-minded creatives, organise a test shoot – a photoshoot purely created to add to your experience and portfolio.


7. Attend press days to get to know the PRs

The other important relationship to build and maintain is with the PRs who will be lending you clothes. Find out when their press days are (usually twice a year shortly after fashion week) and ask if you can attend to look at the latest collections from the brands they represent, introduce yourself to the people who work there and tell them about your upcoming work. Always return samples on time and in good condition to keep your relationship strong.


8. Build a website

Once you have some images to your portfolio, create a website to show it off to prospective clients. Companies like Squarespace can help you build a simple website easily and inexpensively yourself. You don’t need too much information on there, just a bit about you and who you have worked for, contact details and images of your work.


9. Publish your work on your social media channels

Don’t forget to publish your work on your social media channels too. If your Instagram is currently full of pictures of you and your friends on nights out, why not set it as a private account and set up a professional account to share your work, connect with other professionals and potentially pick up work.


10. When you’re ready, approach an agent

There are a number of creative agencies who represent stylists and can help you with how to become a fashion stylist for higher profile clients. Be careful not to approach them too soon though, work on building your portfolio and your contacts and when you’re ready, send your book to well-respected agencies and try to arrange a meeting with them.

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Shopping Guide: Lamb’s Conduit Street

We’re kicking off our definitive guides to London’s best shopping areas with Lamb’s Conduit Street. Nestled quietly in Bloomsbury and just a stone’s throw from Holborn and Kings Cross, Lambs is perfect if you love to shop in calm, considered surroundings and discover labels that you haven’t heard of before. Read on for our favourite destinations.

La Gourmandina

Kick off your stroll along Bloombury’s Lamb’s Conduit Street with coffee and an amaretti biscuit at La Gourmandina, a café/restaurant that fuses French and Italian cuisine to pleasing effect. Take a seat at the bar by the window and enjoy the weekend papers. We heartily recommend the cappuccinos.
Opening Hours: Mon: 8:30 – 20:00; Tue-Fri: 8:30 – 22:00; Sat: 9:30 – 17:00; Sun: Closed

La Gourmandina


Lamb’s Conduit Street is dominated by menswear shops and Content is one of a few recent newcomers. It opened its doors in March 2013 and specialises in the “highest quality, globally sourced garments.” Don’t feel fooled by the store’s petite proportions, it holds a fantastic edit of today’s most relevant brands – from Nike and Barbour to CP Company and Filson.
Opening Hours: Mon-Sat: 11:00 – 19:00; Sun: 12:00 – 17:00


Simon Carter

Simon Carter’s journey began not on Lamb’s Conduit Street but on Chelsea’s King’s Road. The year was 1985 and he went from shop to shop trying to sell a replica 1930s motorcycle brooch he had made. Someone eventually agreed to buy them and the rest is history. Pop into his shop (one of six in the UK, three of which are in London) to see how this eponymous brand has grown, from brooches and cufflinks to shirts and tailoring. Look out for the prints, some of which are Liberty fabrics.
Opening Hours: Mon-Sat 10:00 – 18:00

Simon Carter


When J.Crew landed in London it didn’t just open its flagship on Regent Street, it also opened a small but perfectly formed men’s-only store on Lamb’s Conduit Street. Housed in a 19th century town house, the shop includes a sharp edit of shirts, the brand’s Ludlow suiting as well as other key pieces from the collections.
Opening Hours: Mon-Fri: 11:00 – 19.00; Sat: 11:00 – 18.00; Sun: Closed


Private White VC

Jack White was just 18 when he signed up to the King’s Own Royal Regiment in World War 1, and his bravery in action just outside Baghdad earned him the Victoria Cross in 1917. At the end of the war he returned to Manchester and worked as an apprentice pattern cutter at a local factory – a factory that he went on to manage and own before he passed away in 1949. Inspired his heroics and military achievement, his great-grandchildren now manufacture and make by hand garments in his name at the very same factory. Head to the store at 55 Lambs to check out the bomber jackets and parkas, and see how Jack’s descendants have resurrected the phrase ‘Made in Manchester’.
Opening Hours: Mon-Fri: 11:00 – 19:00; Sat 11:00 – 18:00; Sun 12:00 – 17:00

Private White


Folk clothing has both men’s and women’s stores on Lamb’s Conduit Street. Choose from own-brand ready to wear (think simple silhouettes in cool fabrics), as well as an edit of other brands including Acne, all housed in a pleasingly uncomplicated interior. We love the women’s selection of jewellery and shoes.
Opening Hours: Mon-Sat: 11:00 – 19:00; Sun: 12:00 – 17:00


Oliver Spencer

Oliver Spencer describes itself as a “modern British brand” and makes more than half its collections here in the UK. Oli himself takes inspiration from Japan, hunting, the military and Americana to craft his clothes. Both the women’s and men’s lines are available on Lamb’s Conduit Street.
Opening Hours: Mon-Sat: 11:00 – 19:00;
Sun: 12:00 – 17:00


Pentreath and Hall

Ben Pentreath and Birdie Hall opened their store on Rugby Street with one simple aim – “to look for things that they loved themselves.” The result is a pleasingly eclectic and colourful selection of French table linen, candles, books, prints and accessories for the home. It’s a must if you love stationery, too.
Opening Hours: Mon-Sat: 11:00 – 18:00; Sun: Closed

Pentreath and Hall

The French House

Focusing on “the timelessness of well-crafted design,” The French House works with artisans and family-run businesses to source its tempting range of products. You will find beautiful homewares (cushions, throws, lighting, tableware), lavender soaps, leather bags and other delights here. We think its one of the chicest interiors stores on Lambs.
Opening Hours: Mon-Sat: 11:00 – 18:00; Sun: Closed


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Your guide to Brandy Melville in London: Store Opening Times & Details

Brandy Melville is quickly becoming one of the latest must-have high street label and is definitely a current favourite with fashion bloggers and Instagrammers.

If you want to see what all the fuss is about and pick up some laidback California-style fashion for yourself, there are four Brandy Melville stores to choose from in London:


1. Carnaby Street

Brandy Melville’s flagship UK store is located just off fashionable Carnaby Street, on pedestrianized Foubert’s Place. There are lots of other fashion shops in the area, along with plenty of European-style street cafes and coffee shops if you’re in need of a shopping break.

As well as the usual Brandy Melville clothing and accessories collection including pretty dresses, slouchy tees, soft knits and on-trend denim, there are also some Carnaby-only exclusive products here. There’s even a retro photo booth so you can pose with your friends and show off your new purchases.

This store has a big selection but can get very busy so if you’re after a more relaxed shopping experience and shorter queuing times at peak times (weekends and Friday afternoons), you may want to try one of the other branches.

The nearest tube station is Oxford Circus. Many bus routes also run to nearby Regent Street and Oxford Street.

11 Foubert’s Place, Carnaby, London W1F 7PZ

Open 10.30am – 7pm Monday to Saturday and 12 – 6pm on Sundays


2. Covent Garden

This Brandy Melville store opened in 2015 in the “Seven Dials” area that links Covent Garden with Soho. You’ll find plenty of other trendy fashion boutiques, beauty salons, cafes, and restaurants on the surrounding streets, making it a great location for a day out shopping.

The nearest tube station is Covent Garden, from where a 2-minute walk will get you to Neal Street.

Seven Dials London, 9-15 Neal Street, London WC2H 9PU

Open 10am – 7pm Monday to Thursday, 10am – 7.30pm Friday to Saturday, and 12 – 6pm on Sundays.


3. Kings Road

Brandy Melville’s first UK store opened on King’s Road in 2012 and offers 2,005 square feet of California-style retail therapy. This branch gets top reviews for its friendly staff, generous number of changing rooms, and little extras like free stickers at the checkout.

There are also plenty of other shops worth a look on King’s Road including Anthropologie, Orla Kiely, Toast, and Penhaligon’s perfume house.

Kings Road is well served by public transport and you can reach the Brandy Melville store in a 5-minute walk from Sloane Square tube station.

33 King’s Road, Chelsea, London SW3 4UD

Open 10.30am – 7pm Monday to Friday, 10.30am – 7.30pm Saturday, and 12 – 6pm on Sundays.


4. Hampstead

If you’re in north London and don’t want to venture into the city centre, there’s no need as Brandy Melville have helpfully opened their latest branch on Hampstead High Street.

Shopping in leafy Hampstead makes a nice change from the hectic inner city and there are plenty of other shopping opportunities here including branches of Jigsaw, Kurt Geiger, and Oliver Bonas, alongside independent boutiques and plenty of pubs and cafes to provide refreshment.

Brandy Melville is directly opposite Hampstead tube station and the high street is a 5-minute walk from Hampstead Heath rail station.

Hampstead High Street, London NW3 1QH

Open 10am – 6.30pm Monday to Saturday, and 12-6pm on Sundays.


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London Fashion Weeks Mens 2020 – Highlights

The 15th annual London Fashion Week Mens took place this past weekend, with many of the city’s most stylish residents flocking to the Truman Brewery, just off Brick Lane in Shoreditch, to view the key Autumn/Winter 2020 Menswear collections.

With runway shows from the likes of Münn, E. Tautz, Astrid Andersen and fashion-favourite Wales Bonner, as well as presentations from EASTWOOD DANSO, Kaushik Velendra and Omar Afridi, the 3-day event is not only the first glimpse at new, upcoming trends within the menswear category, but also a look to the future and what we can expect to be wearing during the cold winter months of 2020/2021.

Here are some of our highlights and favourite moments from LFWM 2020…


Launched in 1993, NEWGEN is a British Fashion Council initiative that supports the very best emerging talent within the industry, offering financial support, showcasing opportunities and business mentoring, with the aim to build “global, high end fashion brands of the future”.

Recipients of this year’s designer development scheme reflect and celebrate the best creatives within menswear design and included Art School, Nicholas Daley, paria / Farazanrh, Per Götesson and Stefan Cooke, all of whom hosted catwalk shows at the BFC Show Space, along with Ahluwhalia Studio and Bianca Saunders both showcasing in the BFC Presentation Space DiscoveryLAB.

Notable mention must goes to Bianca Saunders who delivered a refreshingly honest and authentic, simple yet effective, presentation of her work in the BFC DiscoveryLAB, with a line of satin-draped booths, dancing to the sounds of Jamaican dancehall music.


The BFC partnered with Ned’s Club to host a pop-lounge within the LFWM Hub at the Truman Brewery, offering attendees the opportunity to experience a taster of the club itself.

Inspired by the “faded glamour” of the 1920s, the space hosted fashion editors, influencers, buyers and style lovers looking to kick back, catch up, relax and dine surrounded by Art Deco pieces in a palette of deep purples and reds. Attendees were able to sample California-style cuisine and a selection of the members only club’s favourite cocktails and Peroni beers, all provided by The Ned’s Malibu Kitchen restaurant.


As any experienced fashion week attendee will tell you, the catwalk is certainly not the only place to discover emerging new trends, with the streets outside the shows long established as a different kind of runway showcase for how people are dressing now.

London’s (and Europe’s) finest fashion revellers excelled themselves when it came to mastering the art of dressing for the shows this weekend – creating one-of-a-kind looks and ensembles, free from inhibition.

From tonal tailoring to splashes of fiery oranges and blues, granddad vests, cargo pants and outlandish overcoats, the mix and match of styles may have been diverse, but the overall vibe and feel was cohesive and strong.

Be sure to check out the LDNfashion Instagram page for our pick of the best LFWM street style looks and all of the outfit inspiration you will need this season.

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Where to Buy Ethical and Sustainable Fashion Brands in the UK

We’re all becoming more aware of how our choices and shopping habits might have a negative impact on the environment. Fast fashion is increasingly understood as harmful and sustainable fashion is a hot topic.

But it’s not always easy to source your wardrobe from ethical fashion brands. Especially if you’re used to shopping online from the likes of ASOS that offer a one-stop-shop for hundreds of different brands and thousands of clothing items.

While of course you can shop directly on the brand websites, sometimes you want the fashion boutique experience when you’re shopping online. These 5 sites offer a curated selection of sustainable fashion brands in one place so you can shop guilt-free.

1. Wearth London

Online marketplace Wearth was founded in 2017 and now represents over 200 UK eco-friendly and ethical brands. The collection is hand-curated, vegan, and cruelty free, and includes beauty products, homewares, and furniture as well as fashion and accessories.

As well as shopping for fashion from the standard categories of men’s and women’s tops, bottoms, outfits, underwear, swimwear, and accessories, you can also shop by values including organic, recycled materials, made in the UK, and handmade.

Brands offered by Wearth include Salt, Blonde Gone Rogue, Leiho, Mangata London, Stidston Studio, and Zola Amour

2. Zalando

Zalando is one of the largest online shopping platforms in Europe and they stock over 2,500 brands. As well as stocking well-known big name fashion brands, they also have a sustainable section, which lists sustainable clothing, shoes and accessories from their brand partners.

Sustainable brands featured at Zalando include Anna Field, Samsøe Samsøe, Fillippa K, Nudie Jeans, and adidas Clean Classics. You can also search for products anywhere on the website and use the sustainable filter option to find products that are made ethically with minimal environmental impact or use the vegan filter when browsing shoes.

Zalando also uses recycled materials for packaging and offers customers the option to carbon offset any purchases they make.

3. Brothers We Stand

Brothers We Stand is a collection of curated sustainable menswear that requires brands to demonstrate a transparent supply chain, ethical labour standards, and a positive social or environmental impact.

The selection includes t-shirts, shirts, sportswear, knitwear, underwear, denim, and accessories, with loungewear, vegan, and basics edits. Every item on the site has information detailing its impact.

Brands on offer include Idioma, Knowledge Cotton Apparel, Level Collective, MUD Jeans, and Silverstick. Brothers We stand also produces their own collection of organic basics and logo t-shirts.

4. Antibad

Antibad is a curated online shop for vintage and new labels that offers a wide range of clothing, swimwear, lingerie, shoes, and accessories in categories that include vegan, organic, upcycled, and artisan.

Brands include Mara Hoffman, Mud jeans, Ethletic, Happy Haus, Bug Clothing, and Diarte, as well as a selection of curated Italian vintage clothing.

All Antibad orders include free carbon neutral delivery within the UK and are shipped in recycled packaging

5. More This

More this is a directory of curated brands that are “doing good” and align with the values of the More This team. These values include fair trade, handmade, made to last, charitable, organic, recycled, vegan, and minimal waste.

The directory includes men’s and women’s clothing, vintage, swimwear, sleepwear, footwear, knitwear, denim, and accessories. There’s also a selection of homewares, skincare,

Fashion brands included in the More This directory include Aardes, Birdsong, Mara Hoffman, The Nude Label, Ren London, Finisterre, and Veja

As More This is a directory, not a marketplace or ecommerce site, they link directly to the products and brands rather than you being able to shop directly on the site. But the More This blog curates products in posts such as the “staycation edit”, offers detailed brand profiles, and gives tips on subjects such as vintage shopping and how to spot greenwashing.

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London’s Best Personal Trainers

Was it your New Year’s Resolution to get fit in 2020? How’s it going so far? If you’re like most people, you probably joined the gym or started running with great enthusiasm and the novelty is starting to wear off. Losing weight and building strength and stamina is hard work, but a personal trainer can help you to make the most out of your exercise sessions, whatever your fitness goals.

Whether you want to lose weight, sculpt your body, or train for an upcoming event, we’ve compiled a list of some of London’s best personal trainers to help whip you into shape.


1. Ultimate Performance

Their clients body transformations are almost unbelievable. Ultimate Performance offers the highest possible level of qualified, rigorously tested personal training. UP’s trainers are distinguished by their ability to practice what they preach. They talk the talk and walk the walk, training themselves even harder than they train their clients, and living the healthy lifestyle they advocate to clients. UP also offer industry leading online personal training so clients can access their support across the world.

World class private facilities in Mayfair, City of London, and Kensington.

Price: available on request


2. Hollie Grant

Ex pastry chef Hollie Grant is the founder of The Pilates PT franchise, which runs two studios in London, and also runs The Strong Women podcast. Hollie believes in a holistic approach to fitness through Pilates-based exercises, nutrition, and mental health coaching, and her method is suitable for people of all sizes and abilities.

You can train with Hollie at the Pilates PT studios in Fulham or Knightsbridge, or you can even book her or another female instructor to visit you at home. If you don’t feel like you need the full personal trainer experience, Hollie also offers an online programme including workout videos, a starter pack with inspirational books and affirmation cards, additional content on nutrition, mental health, sleep, and body confidence, two months access to the Headspace meditation app, and online support.

Price: £120 for a single session with reduced prices for memberships and packs of multiple sessions.

Pilates PT Fulham, 136-144 New Kings Road, SW6 4LZ
Pilates PT at Mandarin Oriental, 66 Knightsbridge, SW1X 7LA


3. Shaun Stafford

Director of the exclusive City Athletic gym (Mo Farah trained for the London Marathon here!), Shaun Stafford is also a two-time WBFF World Fitness Champion. He’s worked with hundreds of private clients and professional athletes to achieve impressive body transformations in the quickest time possible. Shaun specializes in fat loss, competition preparation, and strength & conditioning training.

If you can’t make it to the gym or can’t afford a personal training session with Shaun, you can sign up to one of his online Physique Formula plans. These plans are designed for varying fitness levels, and there’s also a nutrition guide and cookbook available. Each ebook costs £9.99/

Price: available on enquiry

City Athletic Bank, 6 Trump St, London EC2V 8AF



For 14 years SALECCA has coached 100′s of entrepreneurs, CEO’ s and ambitious graduates who understand: You must prioritise your body, if you want to stay at the top of your game!

SALECCA is the antidote to impersonal gyms and generic boot camps. Their studio is a personal, private facility where they prioritise really getting know their clients. All programs follow SALECCA’s stronger by design system that includes nutrition coaching, a posture and flexibility assessment, strength assessment and stress management.

Price: on request

Templeton House, 33-34 Chiswell Street, London, EC1Y 4SF


5. Shona Vertue

Shona Vertue is probably most famous as being David Beckham’s yoga teacher. The personal trainer and creator of the Vertue method has one of the most popular yoga YouTube channels in the UK and was an official trainer on the set of Wonder Woman 2.

The Vertue Method combines cardio and resistance training with yoga and meditation for a holistic fitness plan that puts as much importance on rest days as it does in workouts.

If you can’t get hold of Shona in person (she spends her time between London and Sydney) you can sign up for one of her online video programmes, starting from £24.99.

Price: on request



Peter Gaffney and his team have long been established as one of the leading personal training companies in London. With their unique mobile service and growing virtual offering they have been providing exclusive mobile personal training for executives, professionals and busy Londoners for over 13 years. PGPT ensure they offer clients industry leading service, not just during their training sessions, but seven days a week. Being available via email or phone to support, encourage and support clients though their journey. They also have a dedicated client support and care team to make sure you achieve success in the quickest possible time.

Price: on request


7. Red Pill Fitness

Founded by Sal Kassam, widely acknowledged to be one of Londons leading personal trainer for the past 15 years, Red Pill Fitness offers something a bit different. The team at Red Pill take a very holistic approach , looking at what the clients want to do with their bodies, not just how they want to look. They are bucking the “transformation” trend, because there’s more to health than a fleeting six-pack! Health, wealth, and freedom Sal and his clients think that’s what life is about, the freedom to live exactly how you want. If you cant make it to the facility we would encourage you to check out their social media for some great content and advice.

Price: on request

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Top 10 Online Fashion Courses to Break Into the Fashion Industry

Thanks to online fashion courses, it’s no longer necessary to go down the traditional university route or apply for art college if you want to learn about the fashion industry and gain design qualifications.

Today fashion education is accessible to everyone and there are many online fashion courses you can sign up for, whether you already work in the fashion industry, you’re a current student and you want to extend your knowledge and skills, or you’re just an enthusiastic beginner.

Online courses give you more opportunities to work at your own pace, watch lectures online, communicate with tutors via chat and video messaging, interact with your peers in the virtual classroom and submit assignments online. You can study from anywhere in the world and fit your study around work and family commitments easily, whether it’s toward fashion merchandising degrees or a degree in international business.

Some of the best fashion colleges in the world are now offering their courses to online students. Here are some of the best courses to get you started.


1. Essential Guide to the Fashion Business – London College of Fashion

The London College of Fashion runs several short fashion courses online and this one is a good all-rounder, great as an introduction to the fashion industry and for those looking for a general course to get started with.

The course is run by Alison Lowe, who provides marketing and PR services for several fashion designers and creative brands, and consultancy expert Toby Meadows. The content of the course covers the basics of fashion design and manufacturing, explores how marketing and PR fit into the industry, and looks into potential career routes.

Duration: 2 days

Price: £225


2. Business of Fashion Short Courses

The Business of Fashion has a great portfolio of educational resources, including short courses in buying and merchandising, fashion history and digital marketing. BoF has called in the big guns to grow it’s learning platform, including VOGUE styling legend Lucinda Chambers and Colin McDowell MBE. Upon completion of your chosen course you will receive a certificate of achievement.

Duration: 10-11 hours

Timetable: Study at your own pace


3. Womenswear Design Course – Milan Fashion Campus

If you’re after a crash course in fashion design and illustration for womenswear, this self-study course by Milan Fashion Campus could fit the bill. You’ll learn how to draw the figure for fashion design including hand-colouring, how to design dresses, trousers, tops, denim, and more, market research, choosing fabrics, and collection planning.

Duration: Study at your own pace

Timetable: Study at your own pace

Price: €700


4. Fashion and Sustainability: Understanding Luxury Fashion in a Changing World – London College of Fashion

If you’re interested in sustainable and ethical fashion, this online course offers an excellent introduction and has been created in collaboration with industry heavyweights Kering. The course explores the planetary and human cost of the fashion industry, and explores the impact of sourcing materials, how to choose low-impact tools and methods for production, and creative approaches to sustainable fashion design.

Duration: 6 weeks

Timetable: 3 hours per week

Price: Free


5. Fashion Manufacturing – London College of Fashion

Whether you’re looking to build your own brand or simply understand the essential mechanics of the fashion industry better, this beginner course will give you an excellent grounding in manufacturing for fashion and how to cost and manage basic production. You’ll look at codes of conduct between suppliers and brands, fabric selection and testing, and the importance of accurate forecasting.

Duration: 6 weeks

Price: £465

6. Fashion Journalism – London College of Fashion

This fashion journalism course is aimed at beginners and covers the history of fashion and lifestyle publishing, how to write fashion news, working with PRs, interview tips, spotting trends, feature writing, and pitching to editors. It’s ideal for those looking to improve their writing technique and build a career in fashion writing.

Duration: 3 weeks

Price: £400


7. Understanding Fashion: From Business to Culture

Brought to you by the prestigious Institut Français de la Mode, this course takes an almost philosophical approach to understanding fashion and is perfect if you’re hungry for a little intellectual debate. One of the highlights is contributions from the great and the good in fashion, including Simon Jacquemus and Paul Smith.

Duration: 4 weeks

Timetable: 3 hours per week

Price: Free


8. Lingerie and Swimwear Design Course – Milan Fashion Campus

Designing lingerie and swimwear requires different technical skills than general womenswear designing. This self-study e-book produced by Milan Fashion Campus includes directions on creating anatomical sketches with software including Adobe Illustrator and Photoshop, creating mood boards and collections. This course does not include the technicalities of cutting patterns and is suited to people who already have some experience with fashion design

Duration: Work at your own pace

Timetable: Work at your own pace

Price: € 50


9. A History of Royal Fashion – University of Glasgow

Are you interested in fashion history? This course by the University of Glasgow, will take you through the wardrobes of five royal dynasties including the Tudors, the Stuarts, the Georgians, the Victorians, and the Windsors. You’ll learn how their outfits were designed to project power and control and how royal fashion influences trends.

Duration: 4 weeks

Timetable: 5 hours per week

Price: Free


10. Fashion Buying and Merchandising – London College of Fashion

This course will give you an insight into fashion industry practices, including who influences the fashions that are sold in retail stores and the roles of fashion buyers and merchandisers. You’ll cover trend predictions, visiting trade shows and fashion shows, and shopping skills. For those who are interested in continuing their studies, there are also more specialised courses in buying techniques, merchandising for luxury brands, for online retail, and for handbags and accessories.

Duration: 7 weeks

Price: £260


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London Based Online Fitness Coaches You NEED To Follow!

With the height of summer 2020 fast approaching and gyms and leisure centres still temporarily closed, many of us are turning to the internet to seek guidance and inspiration in our quest to achieve our fitness goals.

Finding the best, and most effect exercise programme to fit around our new WFH schedule can be tricky, but with so many fitness coaches, personal trainers and athleisure brands all now conducting business online, we have an abundance of options to choose.

So for those looking to keep up their exercise regimes away from the gym, check out our pick of some of the London’s best online fitness coaches here.



Psycle London’s Senior Instructor Wolfgang Mwanje aka “Wolf”, is one of London’s top fitness coaches.

Whilst most commonly known to many as a professional “Ride” Group Indoor Cycling Instructor, Wolf is also a certified Personal Trainer, Fitness Instructor and Trigger Point Foam Roller specialist.

Through his inclusive style of teaching, and natural sense of understanding, the ever enthusiastic Wolf delivers highly comprehensive, and truly effective classes full of energy and vigour – using his experiences as a dancer and choreographer to devise creative and unique, one-of-kind workouts unlike anything you’ve ever seen before!

Resolute in his unwavering dedication to help support and motivate anyone looking to make a change in their life for the better, Mwanje gives his all to create an authentic and visceral connection with each member of his ever-growing “pack”.

An inspirational man, with an eternally positive and uplifting spirit – for more information on Wolfgang Mwanje click here.



Personal trainer, blogger, best-selling author and podcast host Alice Liveing is also a former professional dancer, turned fitness guru. Liveing has reivented herself as a leading force within the industry, amassing an impressive and loyal online following, all of whom relate to her down-to-earth, realistic and astute approach to physical well-being.

Forever on a mission to help educate women on the physical and mental benefits of strength and conditioning, Alice also uses her voice as columnist for Women’s Health UK and an ambassador for Women’s Aid to further reinforce her message.

With a clear passion to inspire people everywhere with regards to all things health and fitness, as well as being dedicated to empower women to be the best version of themselves, find out more about Alice Liveing by checking out her official website here.



With over 10 years experience in the fitness industry, Louis Rennocks is the go to guy for anyone looking to make a significant lifestyle change.

As the co-founder and co-owner of BOXX LDN ( and head trainer at Jab Box (, the former boxer turned Sports Injury Therapist and Personal Trainer combines his skill and expertise to provide a variety of accessible studio-quality boxing, cardio, strength and yoga based workouts.

With his realistic and empathetic approach to training, Louis is a firm believer that exercise can transform lives, delivering his online sessions with a contagious energy that helps to reassure, motivate and inspire his clients to never give up.

The king of encouragement, Louis Rennocks has the knowledge, the passion and ability to help anyone and everyone achieve their dream body and ultimate fitness goal.



With a vast wealth of yoga teaching experience, and a dedicated background in elite gymnastics, personal trainer Shona Vertue has carved out quite the career for herself within the world of fitness, having perfected and honed her well-crafted teaching methods over the past decade.

Never one to shy away from taking the road less travelled in pursuit of achieving the ultimate killer body, Shona believes adopting an integrated approach to working out means achieving more effective results long term – combining weighted resistance training and cardio with yoga and meditation, placing just as much importance on rest and recovery, as hours spent in the gym.

The Vertue Method is now practised in over 65 countries around the world, and it encourages clients, (including a certain Mr. David Beckham) and fans alike to acquire new skills whilst training, and to have fun rather than focus solely on “aesthetic goals” and “punishing routines”.

For more information of Shona’s methods, visit her official website here.



As Master Trainer at Barry’s, Connor Minney specialises in delivering “tough” but “fun” online strength classes with dumbbells.

Passionate about pushing his clients to the limit to achieve levels of fitness they never thought possible, Connor aims to improve and change your physique with his weekly schedule of workouts focused on conditioning the whole body from top to bottom.

Classes are open to all, regardless of athletic ability, with each exercise strategically designed in a way that allows participants the option to scale down movements, to make them more manageable and comfortable, to best suit their level of fitness.

Charismatic, vibrant, and a lot of fun, Connor’s workouts can be found via his official website.


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The Best Eco-Friendly and Vegan Salons in London

Veganism is becoming more popular in the UK, with a huge rise in the meat-free food industry and fast food companies including Greggs and McDonalds launching vegan options on their menu. Of course, being a vegan is more about not eating meat. Living a vegan lifestyle also means using cruelty-free beauty products that don’t include animal products such as eggs and honey. Vegan salons use only vegan-friendly products and tend to focus on more eco-friendly and organic options.

Whether you’re making a move towards a plant-based lifestyle this year or you just want to reduce your environmental impact as much as possible, here are some of the best eco-friendly and vegan salons in London to keep you looking gorgeous without compromising your principles.


1. Glasshouse Salon

Founded in 2013, Glasshouse Salon in Hackney uses only cruelty-free hair and beauty products and organic hair dyes. The products are chosen to be gentle, nourishing, and avoid harsh chemicals.

Glasshouse also strives to reduce their impact on the environment as much as possible by offering a range of Reduced Waste services so you can use a zero-waste shampoo and conditioner bar at your hair cut appointment or opt for reusable Paper Not Foil when you’re getting highlights.

If you want to make sure the products you use at home are as natural as those in the salon, they also offer a makeup bag overhaul service to detox your makeup bag. This service costs £30, which is redeemable against products bought on the day.

Prices: £58 for a restyle and blow-dry; Colouring from £70.

Open 10.30am – 8pm Tuesday, 11am -8pm Wednesday and Thursday, 9am – 6pm Friday, and 10am – 6pm Saturday and Sunday. Closed on Monday.

Netil House, 1 Westgate St, Hackney, London, E8 3RL


2. Aveda Lifestyle Salon & Spa

Aveda is famous for their high-quality cruelty-free natural beauty products. The Aveda Lifestyle Salon and Spa is now one of London’s most famous salons and is the idea place to experience the Aveda philosophy.
The hair colouring products used at Aveda consist of 96% naturally-derived ingredients and organic plant oils. All hair services include a complimentary Ayurvedic treatment and relaxing head and shoulder massage.

If you’re in need of some extra pampering, book into the spa for customized treatments to boost energy and improve skin health through aromatherapy and massage.

Prices: Cutting and styling from £43; Colouring from £30; Hair treatments from £15; Spa treatments from £60.

Open 8am – 7pm Monday, 8am – 8pm Tuesday to Friday, and 8am- 6.30pm Saturday. Closed on Sunday.

174-177 High Holborn, West End, London WC1V 7AA


3. Le Fix Natural Beauty Bar

Le Fix offers a wide selection of natural, organic, vegan, and cruelty-free makeup and beauty products and a number of beauty treatments including facials, waxing, vegan and toxic-free manicures, makeup, and hair styling.

A 25-minute skincare consultation is free. From then, it’s your choice from an extensive menu that includes natural anti-ageing and skin detox treatments. Once your skin is smoother and brighter, get a professional makeover for day or night, with an optional application tutorial to learn how to recreate the look at home.

Prices: Facials from £45; Waxing from £5; Manicures from £25; Brow and lash treatments from £13; Makeup from £25.

Open 10am – 8pm Monday to Friday and 10am – 6pm Saturday. Closed on Sunday.

45 Newman St, Fitzrovia, London, W1T 1QE


4. Lush Spa

Lush is well-known for their highly-fragranced beauty and body products using essential oils, but did you know they also have a spa on Oxford Street? Some, but not all Lush products are vegan, so be sure to request the use of vegan products if you require it.

The Lush spa treatments are designed to pamper and relax your body and your mind with a range of massages, therapeutic bathing experiences, and skin treatments to recharge, rejuvenate and unwind.

The signature synaesthesia spa treatment is a multi-sensory experience for the whole body including a relaxing massage with a bespoke blend of essential oils, bird song and sounds of the Dorset countryside, and tea served in the kitchen after your treatment to bring you back to earth.

Prices: from £40

Open 10am – 9pm Monday to Saturday and 11.30am – 6pm Sunday.

175-179 Oxford St, Soho, London, W1D 2JS


5. The Rabbit Hole

The Rabbit Hole organic hair salon in Hammersmith was founded in 2012 and has been offering Londoners 100% vegan and cruelty free haircuts and treatments ever since.

What makes The Rabbit Hole stand out from other salons is that they only employ vegan staff, so you’ll know that your stylist is aligned with your values and the conversations tend to range from vegan lifestyle to activism.

All colouring is done using Organic Colour Systems branded products, which are not only suitable for vegans, but also those with allergies and skin sensitivities. Reflexology massages, facials, and lash and brow treatments are also available.

Prices: Hair cuts from £45; Colouring from £20; Hair treatments from £10; Facials from £40.

Open from 11am – 7pm Monday to Friday and 11am – 6pm Saturday. Closed on Sunday.

6A Charleville Rd, Hammersmith, London, W14 9JL

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